Luxury Florist in Melbourne
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Our Expertise
About Victoria Whitelaw
Weddings
Floral design for unforgettable ceremonies and celebrations. Tailored to your vision, styled to perfection.
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Spectacular Events
Bespoke floral styling for luxury events, brand launches, and private gatherings - designed to leave a lasting impression.
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Flower Classes
Hands-on workshops and floral education led by Victoria Whitelaw. Learn the art of arranging with seasonal botanicals.
Find out moreBirthday Flowers
Featured Product
A beautiful fresh floral buttonhole to mark the significance of each race day, professionally bound in black ribbon and secured with a pearl pin.
Event Styling
Spring Racing Florals
Elevate your spring carnival race day party with an abundance of the season’s freshest and most beautiful florals.
Whether you’re hosting a party at home, heading to the track, or looking to inject your business with the energy of the Carnival, our event floral styling service will create an atmosphere of excitement whilst exuding elegance.
Abundance
A breathtaking symbol of romance, Eternal Love is designed to leave an unforgettable impression. Massed with premium red roses, the three-dimensional heart captures passion, devotion and love without end. Each velvety bloom is hand-selected and set to create depth and drama, then presented in our signature packaging.
In Chinese culture, “520” is a homophone for “I love you” (wǒ ài nǐ). A heart of 520 roses has become a modern declaration of love, traditionally given for Qixi (Chinese Valentine’s Day) and perfect for proposals, anniversaries and milestone moments.
Congratulations Flowers
Send flowers today
Melbourne’s Most Cherished Florist
As a trusted florist in Melbourne, Victoria Whitelaw Beautiful Flowers brings exceptional floral artistry directly to your door. With two elegant boutiques in South Yarra and Brighton and same-day delivery across the city, our seasonal blooms and custom arrangements - perfect for life’s milestones or spontaneous moments - arrive with refined style.
Every design is thoughtfully handcrafted by our team of experienced floral stylists and presented with signature elegance.
Explore Our Blog
How to Prepare Flowers for Longevity
A beautiful arrangement deserves to last - and in this essential guide, Victoria Whitelaw shares her insider secrets for keeping blooms fresher, longer. Surprisingly, her advice begins with what no...
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First impressions matter - and few things make a statement quite like a breathtaking floral arrangement in your home’s entryway. In this episode, Victoria Whitelaw reveals how to design a foyer dis...
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How to Create Unexpected Moments with Blooms
Floral beauty doesn’t belong only on dining tables or in grand entrances. In this inspiring episode, Victoria Whitelaw encourages us to find delight in the unexpected - by styling flowers in the qu...
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We Deliver Flowers Across Melbourne
Victoria Whitelaw Beautiful Flowers offers same-day flower delivery across Melbourne, bringing elegant, handcrafted floral arrangements to homes, offices, and venues citywide.
Each bouquet is designed with seasonal blooms, carefully styled in-house, and delivered with grace and attention to detail. Whether you’re sending a gift or styling an event, we ensure every delivery is a beautiful experience.
Luxury Gift Hampers
Nature, Refined
Timeless Floral Artistry
Our flowers are sourced fresh each morning from Melbourne’s leading flower markets and growers. Every bouquet is seasonally inspired, artistically arranged, and crafted to leave a lasting impression.
Alongside our signature flowers, we offer elegant gift hampers filled with artisanal treats, potted plants, and curated homewares - perfect for any celebration or heartfelt moment. With an unwavering commitment to quality, creativity, and service, Victoria Whitelaw remains one of Melbourne’s most trusted names in floristry.
We proudly offer same-day flower delivery across Melbourne, including South Yarra, Brighton, Toorak, Fitzroy, Richmond, St Kilda, Armadale, Elwood, Camberwell, Malvern, Hawthorn, Kew, Caulfield, Prahran, Albert Park, and Port Melbourne.
Same Day Delivery Across Melbourne
Place your order by 4 pm, and we deliver today.
Handcrafted by Florists
Visit our South Yarra or Brighton stores for a curated bouquet or a bespoke design.
Seasonal & Locally Sourced
Our florists hand-select premium, seasonal flowers direct from the market.
Luxury Gifting
From weddings and sympathy arrangements to “just because” gestures.