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Christmas Floral Workshop & Flower Market Tour with Victoria Whitelaw

Begin your day at the National Flower Centre with an exclusive tour, festive floral demonstration, and hands-on Christmas arrangement workshop guided by Victoria Whitelaw.

Everlasting Christmas Wreath Workshop with Victoria Whitelaw

Create a luxury faux Christmas wreath to enjoy for years to come in this hands-on festive workshop. Learn wiring, styling and bow-tying techniques in our beautiful South Yarra boutique.

Floral Workshop & Flower Market Tour with Victoria Whitelaw

Join Victoria Whitelaw for an exclusive early-morning flower market tour and hands-on floral workshop, complete with a live demonstration, expert guidance and wholesale flower access.

A Melbourne Christmas in Bloom: The 2025 Victoria Whitelaw Christmas Collection

Christmas in Melbourne carries its own quiet magic - sunlit mornings, balmy evenings, and celebrations that linger late into the warm December air. At Victoria Whitelaw Beautiful Flowers, this sea...

How to Prepare Flowers for Longevity

A beautiful arrangement deserves to last - and in this essential guide, Victoria Whitelaw shares her insider secrets for keeping blooms fresher, longer. Surprisingly, her advice begins with what n...

How to Design a Wow Welcome

First impressions matter - and few things make a statement quite like a breathtaking floral arrangement in your home’s entryway. In this episode, Victoria Whitelaw reveals how to design a foyer dis...

How to Create Unexpected Moments with Blooms

Floral beauty doesn’t belong only on dining tables or in grand entrances. In this inspiring episode, Victoria Whitelaw encourages us to find delight in the unexpected - by styling flowers in the qu...

How to Curate a Memorable Tablescape

There’s an undeniable magic in gathering around a beautifully set table - and flowers, as Victoria Whitelaw reminds us, are the final flourish that makes a dining experience unforgettable. In this ...

2025 Buttonhole Guide for Melbourne Spring Racing Carnival

You’d be forgiven for thinking that fashion at Melbourne’s Spring Racing Carnival is all about the ladies. The women of

A Celebration of Gardens and Floral Artistry: Join Victoria Whitelaw at NGVWA Garden Day 2025

This October, Victoria Whitelaw Beautiful Flowers is thrilled to be part of a truly special celebration - NGVWA Garden Day 2025, a beloved annual event hosted by the NGV Women’s Association. Held i...

Spring Feature Flower: Anemone

Playful, elegant, and full of life As spring bursts into bloom, few flowers capture the joy of the season quite like the anemone. With their silk-like petals, striking black or green centres, and v...

Final Floral Workshops of 2025 - Just Announced

The final Victoria Whitelaw floral workshops of the year have just been announced - and they’re not to be missed. These hands-on, immersive mornings are the ultimate experience for flower lovers, c...

Chinese Valentine’s Day: Qixi, A Love Story Written in Roses

In China, the most romantic day of the year isn’t February 14th - it’s Qixi Festival (七夕), also known as Chinese Valentine’s Day. Falling on the seventh day of the seventh lunar month - this year o...

Winter Feature Flower: Australian Natives

Textural, resilient, and full of character While winter in Australia may be gentle compared to elsewhere in the world, the season still calls for flowers that bring warmth, texture, and presence - ...

The Quiet Elegance of Cotton Flower – Winter’s Most Timeless Bloom

There’s a gentle kind of beauty that only winter can bring – and the cotton flower is its perfect expression. With fluffy, cloud-like blooms perched atop tall, sculptural stems, this natural wond...

EOFY Floral Offers for Your Business

As the end of the financial year approaches, many businesses are taking the opportunity to plan, gift, and refresh their workspaces — and what better way to do so than with exquisite floral desig...

Double Tulips Melbourne – Market Pick of the Week

Double tulips in Melbourne are having their moment. This week’s Market Pick at Victoria Whitelaw celebrates the return of these lush, petal-packed blooms. Whether you’re gifting or decorating, th...

Winter is Here - And the Season’s Best Blooms are on their Way

As the cooler months settle in, we're embracing the beauty that winter promises. Soon, we’ll be welcoming garden favourites like hellebore, anemone, and violets, with their rich colours and delica...

Bloom, Bond, and Be Inspired: Why Your Next Corporate Event Should Be a Floral Workshop 

Looking for a unique and luxurious way to connect with your team, impress clients, or engage brand influencers in a truly unforgettable setting? Step away from the boardroom and into a space filled...

Charlotte & Tom’s Vogue-featured Wedding in Richmond

We are thrilled to share an unforgettable wedding, recently featured in the March issue of British Vogue - a testament to the beauty, elegance, and heartfelt emotion woven into every detail of Char...

Our Luxury Mother’s Day Gift Guide

As the days grow colder and the golden tones of autumn settle across Melbourne, we turn our thoughts to the most heartfelt occasion of the season — Mother’s Day. Whether it’s a gesture of love for ...

The True Heart of Motherhood: A Reflection by Victoria

As Mother’s Day draws near, I find myself reflecting on what it truly means to be a mother — and

Elegant Easter Gifts & Flowers to Celebrate the Season

Easter is a time of renewal, warmth, and thoughtful giving—and there’s no better way to express love and appreciation than

Behind the Blooms: Victoria Whitelaw Featured in Jellis Craig's 'Meet the Maker'

We’re thrilled to share that Victoria Whitelaw has been featured in Jellis Craig’s 'Meet the Maker' series—an inspiring editorial that

Mother’s Day, Why Flowers Make It Special

Mother’s Day - Sunday 11th May 2025 With Mother’s Day just around the corner here in Australia, there’s no better

Autumn Feature Flower: Pineapple Lily

As autumn’s warm hues take hold and the air turns crisp, we turn our attention to one of the season’s

Celebrate, Appreciate, and Inspire: Flowers for International Women’s Day

International Women’s Day (IWD), celebrated on March 8th, is a time to honour the achievements of women worldwide, recognise progress

Grace & Sean’s Vibrant Summer Wedding

Some weddings are simply unforgettable, and Grace and Sean’s summer celebration was one of them. A day filled with love,

What is Valentine's Day all about?

Valentine’s Day has long been synonymous with love, passion, and heartfelt gestures. Every year, on February 14th, millions around the world exchange tokens of affection—whether through handwritten...

Timeless Valentine’s Day Flowers: A Signature of Love and Refinement

Valentine’s Day is the perfect occasion to express your deepest affections. Nothing conveys the sentiment of love like a luxurious

Summer Feature Flower: Cosmos

As the summer sun graces our days with warmth and light, we celebrate one of the season's most charming and

Celebrate Lunar New Year with Exquisite Floral Arrangements

As we welcome the Lunar New Year , it’s time to celebrate with abundance, prosperity, and joy. At Victoria Whitelaw

The Language of Love: Valentine’s Day 2025

We are thrilled to introduce our exquisite 2025 Valentine’s Day collection. Featuring the seasons best blooms in a multitude of