Skip to content

Cart

Your cart is empty

Article: Jessica & Daniel’s Industrial City Wedding

Jess and Daniel

Jessica & Daniel’s Industrial City Wedding

The brief for Jessica and Daniel’s wedding was bold, moody, and natural with a botanical colour palette to perfectly reflect the eye-catching magenta hue of Jessica’s one-of-a-kind gown. The couple chose to marry at Rupert on Rupert, an inner-city warehouse converted into a restaurant and events space in the hip Melbourne suburb of Collingwood. The venue’s industrial appeal is enhanced by the use quirky vintage furniture and copper, steel, and glass accents on an expanse of polished concrete flooring. The space is softened by a plethora of luscious green plants and trees projecting an outdoor feel alongside the transparent ceiling giving witness to the everchanging Melbourne seasons.

Jessica and Daniel were married in the venue’s conservatory space which can only be described as an evergreen cathedral with its abundance of greenery and grandeur of space. Jessica wore a unique off-the-shoulder bridal gown with flowing long sleeves beautifully finished with a diamante headpiece. She carried an organically styled bouquet of rich ruby red and hot pink roses, deep burgundy snapdragons and plum stock finished with dark-hued berries and cascading phalaenopsis orchids which perfectly matched the colour of her dress.Jessica joined Daniel under a suspended floral arbour consisting of masses of natural cascading foliage, blossom and berry branches which organically flowed into the existing foliage in the space. The hanging arbour was finished with beautiful, reflexed roses, tulips and orchids in moody burgundy, plum, magenta, and pink tones creating the perfect setting for Jessica and Daniel to acknowledge their love in front of their nearest and dearest.A thrilled Jessica gushed: “The floral arbour, my bouquet, and Daniel's buttonhole were absolutely to die for! So many people were amazed by the arbour! It was incredible and the team executed it beautifully! Thank you all again for a really stress-free experience and for your amazing artistry!”

Thank you, Jessica and Daniel, for having us style your truly spectacular wedding ceremony and wishing you all the best for a wonderful future together!

Photography by Ashleigh Haase

Wedding Flowers by Victoria Whitelaw Wedding Florist

Explore More

How to Prepare Flowers for Longevity
Flower Guide

How to Prepare Flowers for Longevity

A beautiful arrangement deserves to last - and in this essential guide, Victoria Whitelaw shares her insider secrets for keeping blooms fresher, longer. Surprisingly, her advice begins with what n...

Read more
How to Design a Wow Welcome
Flower Guide

How to Design a Wow Welcome

First impressions matter - and few things make a statement quite like a breathtaking floral arrangement in your home’s entryway. In this episode, Victoria Whitelaw reveals how to design a foyer dis...

Read more
How to Create Unexpected Moments with Blooms
Flower Guide

How to Create Unexpected Moments with Blooms

Floral beauty doesn’t belong only on dining tables or in grand entrances. In this inspiring episode, Victoria Whitelaw encourages us to find delight in the unexpected - by styling flowers in the qu...

Read more