Gift Guide
A Melbourne Christmas in Bloom: The 2025 Victoria Whitelaw Christmas Collection
Christmas in Melbourne carries its own quiet magic - sunlit mornings, balmy evenings, and celebrations that linger late into the warm December air. At Victoria Whitelaw Beautiful Flowers, this sea...
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Chinese Valentine’s Day: Qixi, A Love Story Written in Roses
In China, the most romantic day of the year isn’t February 14th - it’s Qixi Festival (七夕), also known as Chinese Valentine’s Day. Falling on the seventh day of the seventh lunar month - this year o...
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Book Review: Language of Flowers
A beautiful book that you will find on the shelves of our store is The Language of Flowers by Mandy
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Introducing our beautiful flower subscriptions
We are so excited to announce that we now offer flower subscriptions at Victoria Whitelaw Beautiful Flowers. Our flower subscriptions
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Beautiful Blooms Delivered
Same Day Delivery Across Melbourne
Place your order by 4 pm, and we deliver today.
Handcrafted by Florists
Visit our South Yarra or Brighton stores for a curated bouquet or a bespoke design.
Seasonal & Locally Sourced
Our florists hand-select premium, seasonal flowers direct from the market.
Luxury Gifting
From weddings and sympathy arrangements to “just because” gestures.