

We are excited to announce that Victoria Whitelaw Beautiful Flowers is growing stronger and reaching more people! With three stores now open in South Yarra, Brighton, and Armadale, we’re bringing our exquisite floral creations to even more communities in Melbourne.
Our commitment to serving you and connecting with our local community continues to inspire us. We’re proud to be a part of the neighbourhoods we serve, and our goal has always been to bring the beauty of nature to your doorstep—whether through bespoke bouquets, floral workshops, corporate events or just a friendly chat with our florists.
As part of our expansion, we’ve also partnered with Gen Ya Digital for a complete website revamp. Our new website is designed with you in mind, offering a seamless, user-friendly experience to shop our beautiful floral arrangements, explore upcoming events, and learn more about our story. We’re thrilled to continue growing our presence both in-store and online while maintaining the personal touch and dedication that has defined us for years.
Thank you for supporting Victoria Whitelaw Beautiful Flowers—we can’t wait to serve you from our new stores and connect with you online!
Blog posts

How to Prepare Flowers for Longevity
A beautiful arrangement deserves to last - and in this essential guide, Victoria Whitelaw shares her insider secrets for keeping blooms fresher, longer. Surprisingly, her advice begins with what no...
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First impressions matter - and few things make a statement quite like a breathtaking floral arrangement in your home’s entryway. In this episode, Victoria Whitelaw reveals how to design a foyer dis...
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How to Create Unexpected Moments with Blooms
Floral beauty doesn’t belong only on dining tables or in grand entrances. In this inspiring episode, Victoria Whitelaw encourages us to find delight in the unexpected - by styling flowers in the qu...
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