Behind the Blooms: Victoria Whitelaw Featured in Jellis Craig's 'Meet the Maker'

We’re thrilled to share that Victoria Whitelaw has been featured in Jellis Craig’s 'Meet the Maker' series—an inspiring editorial that highlights her remarkable journey, creative process, and legacy in the world of luxury floristry.

In the article, Victoria opens up about her earliest memories of unpacking flower deliveries in her mother’s shop, the evolving artistry of floral design, and what it means to now share this passion with her daughter, Jessica. From sourcing rare botanicals at dawn to designing florals for Her Majesty Queen Elizabeth II, Victoria’s story is one of passion, artistry, and enduring dedication.

To read the full feature, visit Jellis Craig:
Meet the Maker: Victoria Whitelaw

This profile beautifully captures the essence of Victoria’s floral philosophy and her deep connection to the local flower industry. It’s a must-read for anyone who loves flowers, creativity, and the story behind one of Melbourne’s most respected names in floristry.