Latest News

Spring Feature Flower – Lily of the Valley

Every year we eagerly await the arrival of lily of the valley towards the end of spring. This small but

Locally Grown Flowers

When selecting flowers for your wedding, event, or even just your home, you will likely consider the colour, form, and

Winter Flower Feature - Sweet Pea

There is no floral fragrance quite like that of the delicious sweet pea. The sweet scent combined with the vast

Christine's 60th Birthday Flowers

Christine’s 60 th birthday party was hosted at the Water Rat Hotel in South Melbourne and was a celebration fit

Lucy & Toni's Wedding

Lucy and Toni’s winter wedding at Matilda 159 was exactly as they envisioned – cosy, warm and intimate. They didn’t

Simplify Your Life with Victoria Whitelaw Subscriptions

Life gets busy! We are all looking for ways to streamline our lives and a wonderful way to do this

Top 3 easiest indoor plants to keep alive

In our South Yarra store, we often get asked which indoor plants are the easiest to care for. For those

Victoria Whitelaw's Veggie Garden

In celebration of the launch of The Veggie Box by Victoria Whitelaw we would love to invite you through Victoria’s

Jess & Hamish's Wedding

We were honoured when Jess’s mother approached us to take care of her daughter’s wedding flowers as the family are

Autumn Flower: Hydrangea

Hydrangea flowers are a favourite in our store through the summer months when they are available in vibrant tones of

2019 Presidents Cup

In December 2019 we had the pleasure of providing complete floral styling for the famed 2019 Presidents Cup at the

Dinner Party Flowers Tips

Whether you’re planning a casual affair or a more formal gathering, beautiful blooms will work wonders in dressing up your

Summer Flower: Chincherinchee

Anyone who is a regular in our store over the warmer months knows that the chincherinchee is one of Victoria’s

2019 Melbourne Cup Carnival

After a hugely successful 2018 Spring Racing season for Victoria Whitelaw Beautiful Flowers, we were expecting another busy racing season

Anton and Lahn's Wedding

Anton and Lahn chose to hold their wedding at Luminare , one of our favourite Melbourne city venues, and were

Your Guide To Peonies

Peonies are quite possibly the most requested bloom in our store all year round. Unfortunately, they have quite a short

What to wear Spring Racing Season 2019

It’s that time of year again! The weather is warming up and the excitement is in the air, and our

Christmas at Victoria Whitelaw School of Flowers

We can’t quite believe we are talking about it already, but here we are! With only months until Christmas we

Book Review: Language of Flowers

A beautiful book that you will find on the shelves of our store is The Language of Flowers by Mandy

Beautiful Melbourne Wedding

Sarah and Casey's Wedding in Melbourne When wedding planners Catherine & Clare from Will & Jac approached us about working

Ian Potter Southbank Centre Grand Opening

We were thrilled to work in conjunction with Dody Oliver Catering on the grand opening of the state-of-the-art Ian Potter

Daphne - Victoria's Favourite Winter Bloom

What is your favourite winter bloom? My absolute favourite flower of the cooler months is delicious daphne. It blooms throughout

Marsha and Jonathan's Wedding

Marsha and Jonathan’s wedding was one particularly close to our hearts as Marsha is the daughter of our wonderful delivery

Three Melbourne City Wedding Venues We Love

Choosing a wedding venue is such an important job for newly engaged couples and trawling venue after venue looking for

Melbourne Recital Centre 10th Anniversary Gala

We were thrilled to be invited to style beautiful blooms at the Melbourne Recital Centre’s 10 th Anniversary Gala dinner

Victoria’s Favourite Autumn Bloom 

What is your favourite autumn bloom? My favourite flower of the season is the deli cious tuberose. It blooms in

Meet Victoria

She’s the owner of a success ful retail store , event business and flower school ; she has a passion

A Very Special Private Event 

When we were approached by one of our clients to botanically style a special milestone event held in their family

Dreams Echoing the Memories of Time

The Dreams Echoing the Memories of Time exhibition at Forty Five Downstairs artfully merged theatre, fashion, photography and flowers through

Victoria’s Favourite Summer Bloom

What is your favourite summer bloom? My favourite summer bloom is the exquisite gardenia. It has the most divine scent,

2018 Our year in review

2018 was our twelfth year in business and our busiest yet. We had the pleasure of styling hundreds of beautiful

Tips for a Successful Wedding Consultation

As winter comes to end and the trees are beginning to blossom, we are reminded that warmer weather is approaching

Introducing our beautiful flower subscriptions

We are so excited to announce that we now offer flower subscriptions at Victoria Whitelaw Beautiful Flowers. Our flower subscriptions