Latest News

Behind the Blooms: Victoria Whitelaw Featured in Jellis Craig's 'Meet the Maker'

We’re thrilled to share that Victoria Whitelaw has been featured in Jellis Craig’s 'Meet the Maker' series—an inspiring editorial that

Mother’s Day, Why Flowers Make It Special

Mother’s Day - Sunday 11th May 2025 With Mother’s Day just around the corner here in Australia, there’s no better

Autumn Feature Flower: Pineapple Lily

As autumn’s warm hues take hold and the air turns crisp, we turn our attention to one of the season’s

Celebrate, Appreciate, and Inspire: Flowers for International Women’s Day

International Women’s Day (IWD), celebrated on March 8th, is a time to honour the achievements of women worldwide, recognise progress

Grace & Sean’s Vibrant Summer Wedding

Some weddings are simply unforgettable, and Grace and Sean’s summer celebration was one of them. A day filled with love,

What is Valentine's Day all about?

Valentine’s Day has long been synonymous with love, passion, and heartfelt gestures. Every year, on February 14th, millions around the world exchange tokens of affection—whether through handwritten...

Timeless Valentine’s Day Flowers: A Signature of Love and Refinement

Valentine’s Day is the perfect occasion to express your deepest affections. Nothing conveys the sentiment of love like a luxurious

Summer Feature Flower: Cosmos

As the summer sun graces our days with warmth and light, we celebrate one of the season's most charming and

Celebrate Lunar New Year with Exquisite Floral Arrangements

As we welcome the Lunar New Year , it’s time to celebrate with abundance, prosperity, and joy. At Victoria Whitelaw

The Language of Love: Valentine’s Day 2025

We are thrilled to introduce our exquisite 2025 Valentine’s Day collection. Featuring the seasons best blooms in a multitude of

Summer Wedding Flowers: Creating Magic with Seasonal Blooms

Summer Weddings Summer weddings are a celebration of nature's most glorious season, when gardens burst with colour and possibilities seem

We’re Back! Victoria Whitelaw South Yarra Store Reopens with Fresh Summer Blooms

After a much-deserved break, we are excited to announce that our South Yarra store and head office are officially open

Your Dream Wedding Flowers with Victoria Whitelaw Beautiful Flowers

Congratulations on your engagement! This exciting time in your life is filled with love, joy, and plenty of planning. One

Top Tips for Caring for Phalaenopsis Orchid Plants

Ensure longevity with our top tips for caring for phalaenopsis orchid plants The elegant phalaenopsis orchid plant is a staple

A Heartfelt Thank You & Holiday Hours Update

To our wonderful clients, As Christmas Eve is upon us, I find myself reflecting on the incredible year that was.

How to Choose the Perfect Graduation Flowers

Graduation is a monumental occasion that marks the end of one chapter and the beginning of another. Whether you're celebrating

Introducing Our New Christmas Floral Collection

The festive season is upon us, and we’re excited to unveil our stunning Christmas Floral Collection at Victoria Whitelaw Beautiful

Join Victoria Whitelaw's Floral Classes in Melbourne – Learn the Art of Flower Arranging!

We are absolutely thrilled to offer you the chance to learn the art of flower arranging with none other than

Peonies Are In Season – Don’t Miss Out on Their Beauty!

There’s a reason peonies are often called the “queen of flowers.” With their large, lush blooms and sweet fragrance, these

Traditional Christmas Decor Ideas for Classic & Timeless Style

Here at Victoria Whitelaw we are known for our elegant and timeless style, so it may come as no surprise

How to Decorate your Christmas Tree like a Professional

Here at Victoria Whitelaw we have decorated hundreds, if not thousands, of Christmas trees. Every year we transform our beautiful

Christmas Styling Tips from Victoria Whitelaw

Christmas Day is upon us but there is still time to infuse your home with impeccable festive style. Today we

Exciting News: We’ve Moved to a New Location in South Yarra!

We are thrilled to announce that our South Yarra store has relocated! You can now find us at our new

2025 Floral Styling Ideas for your Spring Racing Carnival Party

The Melbourne Spring Racing Carnival is upon us, and whether you’re celebrating at home, at work, or at the track,

Loren & Jason’s Lakeside Winter Wedding

On a stunning winter's day, under blue skies and bright sunshine, Loren and Jason celebrated their love for each other. Their special day began with a heartwarming tea ceremony at home shared with ...

Spring Flower Feature: Ranunculus

Ranunculus (Ranunculus asiaticus) As we welcome the warmth of spring, we are delighted to see one of the season's most

How to Make a Vase Arrangement like a Professional Florist

Creating a stunning vase arrangement like a professional florist is easier than you might think. With a few simple steps

Natural Wellness: How Flowers Positively Affect Our Wellbeing

Not only are flowers beautiful to look at, but studies have also shown that their presence can have profound health

New! August Birth Flower Bouquet

The month of August is represented by the grand and striking gladioli, and once again, we have crafted a special

Tori & Alex’s Elegant Stokehouse Wedding

Tori & Alex’s Elegant Stokehouse Wedding Tori and Alex's wedding was an abundance of elegance and understated style where every

Today's Fresh Market Pick: Stunning Cymbidium Orchids!

Victoria's Favourite Market Pick While most of Melbourne is sleeping, my flower buyers and I are at the fresh flower

Winter Flower Feature: Stock

Stock Flower (Matthiola incana) As the chill of winter sets in, our floral focus shifts to a wonderfully fragrant bloom

Our Highly-Anticipated In-Store Installations Await!

Step into Autumn/Winter Bliss: As the seasons shift, we’re thrilled to unveil our stunning Autumn/Winter installations at our South Yarra,