2024 Floral Styling Ideas for your Spring Racing Carnival Party

The Melbourne Spring Racing Carnival is upon us, and whether you’re celebrating at home, at work, or at the track,

Loren & Jason’s Lakeside Winter Wedding

Loren & Jason’s Lakeside Winter Wedding On a stunning winter's day, under blue skies and bright sunshine, Loren and Jason

Spring Flower Feature: Ranunculus

Ranunculus (Ranunculus asiaticus) As we welcome the warmth of spring, we are delighted to see one of the season's most

How to Make a Vase Arrangement like a Professional Florist

Creating a stunning vase arrangement like a professional florist is easier than you might think. With a few simple steps

Natural Wellness: How Flowers Positively Affect Our Wellbeing

Not only are flowers beautiful to look at, but studies have also shown that their presence can have profound health

New! August Birth Flower Bouquet

The month of August is represented by the grand and striking gladioli, and once again, we have crafted a special

Tori & Alex’s Elegant Stokehouse Wedding

Tori & Alex’s Elegant Stokehouse Wedding Tori and Alex's wedding was an abundance of elegance and understated style where every

Today's Fresh Market Pick: Stunning Cymbidium Orchids!

Victoria's Favourite Market Pick While most of Melbourne is sleeping, my flower buyers and I are at the fresh flower

Winter Flower Feature: Stock

Stock Flower (Matthiola incana) As the chill of winter sets in, our floral focus shifts to a wonderfully fragrant bloom

Our Highly-Anticipated In-Store Installations Await!

Step into Autumn/Winter Bliss: As the seasons shift, we’re thrilled to unveil our stunning Autumn/Winter installations at our South Yarra,

Autumn Flower Feature: Tulip

As summer transitions into the vibrant hues of autumn, we shift our floral focus to a timeless classic: the tulip.

Hannah & Jack’s Rustic Blue & White Wedding

Hannah and Jack celebrated their wedding day at the charming Collingwood Children’s Farm located in the inner suburbs of Melbourne.

Find the Perfect Mother's Day Flowers at Victoria Whitelaw Beautiful Flowers

Why Choose Mother's Day Flowers from Victoria Whitelaw? With Mother’s Day just around the corner, it’s time to think about

5 Reasons Why Flowers Are the Perfect Mother’s Day Gift

With Mother’s Day around the corner, it’s time to think about the perfect gift that shows your mum, or that

Flower Colour Symbolism: A Guide to Flower Colours & their Meanings

Flowers have long been used to convey emotions, tell stories, and communicate sentiments to loved ones. Embedded within this timeless

The Complete Guide to Birth Flowers

Did you know that each month has a dedicated birth flower just as it has a birth stone? The flowers

Georgie & Jack’s Colourful Non-Traditional Wedding

In a world where wedding traditions are often revered, there is something undeniably refreshing about a celebration that boldly embraces

Faux Wedding Flower Hire: The Perfect Blend of Beauty and Practicality

Introducing a revolutionary addition to our bridal range: faux wedding flower hire , designed with the same creativity and attention

Victoria Whitelaw Beautiful Flowers: Expanding and Revamping

We are excited to announce that Victoria Whitelaw Beautiful Flowers is growing stronger and reaching more people! With three stores

Summer Feature Flower: Gloriosa

Our floral focus this summer is the eye-catching gloriosa lily, also known as the glory lily or flame lily due

Flowers in Armadale: Welcome to Melbourne’s newest floral destination

Step into a world of botanical wonder as we proudly unveil our newest flower store in the heart of Armadale.

2024 Wedding Bouquet Trends

As we bid farewell to the year that was and welcome the warmth of summer and the delicious array of

Annabelle & Max’s Intimate Country Wedding

Love knows no bounds and for Annabelle and Max it bloomed across the road from each other on their family

Spring Feature Flower: Scabiosa

The delicate beauty and old-fashioned charm of the scabiosa flower has us swooning every spring. It seems butterflies feel the

An Artistic and Ambient Birthday Celebration

When it comes to hosting a memorable event, the perfect blend of flowers, venue, and intentional styling can create an

Floriography: The Language and Meaning of Flowers

Floriography is defined as the language of flowers and the art of communicating through flowers. It is believed that every

Felicity & Edwin’s Whimsical Woodland Wedding

Felicity and Edwin’s whimsical and ethereal wedding day drew inspiration from the wedding of Bella and Edward of the Twilight

Winter Feature Flower: Cymbidium Orchid

Existing in a rainbow of colours, cymbidium orchids are the world’s oldest cultivated orchid. The spectacular flower is a welcome

The Best Long-lasting Flower Varieties

When purchasing fresh flowers, a question that comes up often from our customers is “What flowers are going to last

Jessica & Daniel’s Industrial City Wedding

The brief for Jessica and Daniel’s wedding was bold, moody, and natural with a botanical colour palette to perfectly reflect

The Truth about the Cost of Wedding Flowers

From the farm to the florist Flowers take time to grow. Seeds are planted but not all sprout. The sprouts

Our Brighton Store is Now Open

Discover floral bliss at our newest store in Brighton! Like our flagship store in South Yarra, our Florist in Brighton

Celebrating Motherhood: Mother’s Day

In the lead up to Mother’s Day, my daughter Jessica and I take a moment away from the running of