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Summer Wedding Flowers: Creating Magic with Seasonal Blooms

Summer Weddings Summer weddings are a celebration of nature's most glorious season, when gardens burst with colour and possibilities seem

We’re Back! Victoria Whitelaw South Yarra Store Reopens with Fresh Summer Blooms

After a much-deserved break, we are excited to announce that our South Yarra store and head office are officially open

Your Dream Wedding Flowers with Victoria Whitelaw Beautiful Flowers

Congratulations on your engagement! This exciting time in your life is filled with love, joy, and plenty of planning. One

Top Tips for Caring for Phalaenopsis Orchid Plants

Ensure longevity with our top tips for caring for phalaenopsis orchid plants The elegant phalaenopsis orchid plant is a staple

A Heartfelt Thank You & Holiday Hours Update

To our wonderful clients, As Christmas Eve is upon us, I find myself reflecting on the incredible year that was.

How to Choose the Perfect Graduation Flowers

Graduation is a monumental occasion that marks the end of one chapter and the beginning of another. Whether you're celebrating

Introducing Our New Christmas Floral Collection

The festive season is upon us, and we’re excited to unveil our stunning Christmas Floral Collection at Victoria Whitelaw Beautiful

Join Victoria Whitelaw's Floral Classes in Melbourne – Learn the Art of Flower Arranging!

We are absolutely thrilled to offer you the chance to learn the art of flower arranging with none other than

Peonies Are In Season – Don’t Miss Out on Their Beauty!

There’s a reason peonies are often called the “queen of flowers.” With their large, lush blooms and sweet fragrance, these

Traditional Christmas Decor Ideas for Classic & Timeless Style

Here at Victoria Whitelaw we are known for our elegant and timeless style, so it may come as no surprise

How to Decorate your Christmas Tree like a Professional

Here at Victoria Whitelaw we have decorated hundreds, if not thousands, of Christmas trees. Every year we transform our beautiful

Christmas Styling Tips from Victoria Whitelaw

Christmas Day is upon us but there is still time to infuse your home with impeccable festive style. Today we

Exciting News: We’ve Moved to a New Location in South Yarra!

We are thrilled to announce that our South Yarra store has relocated! You can now find us at our new

2025 Floral Styling Ideas for your Spring Racing Carnival Party

The Melbourne Spring Racing Carnival is upon us, and whether you’re celebrating at home, at work, or at the track,

Loren & Jason’s Lakeside Winter Wedding

Loren & Jason’s Lakeside Winter Wedding On a stunning winter's day, under blue skies and bright sunshine, Loren and Jason

Spring Flower Feature: Ranunculus

Ranunculus (Ranunculus asiaticus) As we welcome the warmth of spring, we are delighted to see one of the season's most

How to Make a Vase Arrangement like a Professional Florist

Creating a stunning vase arrangement like a professional florist is easier than you might think. With a few simple steps

Natural Wellness: How Flowers Positively Affect Our Wellbeing

Not only are flowers beautiful to look at, but studies have also shown that their presence can have profound health

New! August Birth Flower Bouquet

The month of August is represented by the grand and striking gladioli, and once again, we have crafted a special

Tori & Alex’s Elegant Stokehouse Wedding

Tori & Alex’s Elegant Stokehouse Wedding Tori and Alex's wedding was an abundance of elegance and understated style where every

Today's Fresh Market Pick: Stunning Cymbidium Orchids!

Victoria's Favourite Market Pick While most of Melbourne is sleeping, my flower buyers and I are at the fresh flower

Winter Flower Feature: Stock

Stock Flower (Matthiola incana) As the chill of winter sets in, our floral focus shifts to a wonderfully fragrant bloom

Our Highly-Anticipated In-Store Installations Await!

Step into Autumn/Winter Bliss: As the seasons shift, we’re thrilled to unveil our stunning Autumn/Winter installations at our South Yarra,

Autumn Flower Feature: Tulip

As summer transitions into the vibrant hues of autumn, we shift our floral focus to a timeless classic: the tulip.

Hannah & Jack’s Rustic Blue & White Wedding

Hannah and Jack celebrated their wedding day at the charming Collingwood Children’s Farm located in the inner suburbs of Melbourne.

Find the Perfect Mother's Day Flowers at Victoria Whitelaw Beautiful Flowers

Why Choose Mother's Day Flowers from Victoria Whitelaw? With Mother’s Day just around the corner, it’s time to think about

5 Reasons Why Flowers Are the Perfect Mother’s Day Gift

With Mother’s Day around the corner, it’s time to think about the perfect gift that shows your mum, or that

Flower Colour Symbolism: A Guide to Flower Colours & their Meanings

Flowers have long been used to convey emotions, tell stories, and communicate sentiments to loved ones. Embedded within this timeless

The Complete Guide to Birth Flowers

Did you know that each month has a dedicated birth flower just as it has a birthstone? The flowers

Georgie & Jack’s Colourful Non-Traditional Wedding

In a world where wedding traditions are often revered, there is something undeniably refreshing about a celebration that boldly embraces

Faux Wedding Flower Hire: The Perfect Blend of Beauty and Practicality

Introducing a revolutionary addition to our bridal range: faux wedding flower hire , designed with the same creativity and attention

Victoria Whitelaw Beautiful Flowers: Expanding and Revamping

We are excited to announce that Victoria Whitelaw Beautiful Flowers is growing stronger and reaching more people! With three stores

Summer Feature Flower: Gloriosa

Our floral focus this summer is the eye-catching gloriosa lily, also known as the glory lily or flame lily due