Latest News

5 Reasons Why Flowers Are the Perfect Mother’s Day Gift

With Mother’s Day around the corner, it’s time to think about the perfect gift that shows your mum, or that

Flower Colour Symbolism: A Guide to Flower Colours & their Meanings

Flowers have long been used to convey emotions, tell stories, and communicate sentiments to loved ones. Embedded within this timeless

The Complete Guide to Birth Flowers

Did you know that each month has a dedicated birth flower just as it has a birthstone? The flowers

Georgie & Jack’s Colourful Non-Traditional Wedding

In a world where wedding traditions are often revered, there is something undeniably refreshing about a celebration that boldly embraces

Victoria Whitelaw Beautiful Flowers: Expanding and Revamping

We are excited to announce that Victoria Whitelaw Beautiful Flowers is growing stronger and reaching more people! With three stores

Summer Feature Flower: Gloriosa

Our floral focus this summer is the eye-catching gloriosa lily, also known as the glory lily or flame lily due

Flowers in Armadale: Welcome to Melbourne’s newest floral destination

Step into a world of botanical wonder as we proudly unveil our newest flower store in the heart of Armadale.

2024 Wedding Bouquet Trends

As we bid farewell to the year that was and welcome the warmth of summer and the delicious array of

Annabelle & Max’s Intimate Country Wedding

Love knows no bounds and for Annabelle and Max it bloomed across the road from each other on their family

Spring Feature Flower: Scabiosa

The delicate beauty and old-fashioned charm of the scabiosa flower has us swooning every spring. It seems butterflies feel the

An Artistic and Ambient Birthday Celebration

When it comes to hosting a memorable event, the perfect blend of flowers, venue, and intentional styling can create an

Felicity & Edwin’s Whimsical Woodland Wedding

Felicity and Edwin’s whimsical and ethereal wedding day drew inspiration from the wedding of Bella and Edward of the Twilight

Winter Feature Flower: Cymbidium Orchid

Existing in a rainbow of colours, cymbidium orchids are the world’s oldest cultivated orchid. The spectacular flower is a welcome

The Best Long-lasting Flower Varieties

When purchasing fresh flowers, a question that comes up often from our customers is “What flowers are going to last

Jessica & Daniel’s Industrial City Wedding

The brief for Jessica and Daniel’s wedding was bold, moody, and natural with a botanical colour palette to perfectly reflect

Our Brighton Store is Now Open

Discover floral bliss at our newest store in Brighton! Like our flagship store in South Yarra, our Florist in Brighton

Celebrating Motherhood: Mother’s Day

In the lead up to Mother’s Day, my daughter Jessica and I take a moment away from the running of

Autumn Feature Flower: Sunflower

Sunny and vibrant, sunflowers are the perfect flower to brighten anyone’s mood. The bold bloom comes in the common single-petalled

Join us at our Autumn Flower School

Our new collection of Autumn flower workshops is guaranteed to inspire creativity as we bid farewell to summer. Autumn is

Summer Feature Flower: Giant Allium

The bold and structural shape of the giant allium flower gains a lot of interest in our store every summer.

Georgia & Aidan’s St Kilda Rooftop Wedding

Georgia & Aidan were married at St Ignatius church in Richmond, followed by a dreamy reception at St Kilda rooftop

Coming soon to Brighton!

Our South Yarra flagship store is proud to announce we are opening a sister store at 15d Church st Brighton!

Spring Feature Flower: Waratah

The bold form and eye-catching colour of the waratah ensures its place as one of the best-known Australian native flowers.

Tips for Creating a DIY Spring Racing Floral Headpiece

With winter behind us and the beautiful spring flowers blooming, for us Melbourne residents that only means one thing: Spring

The Best Low Light Indoor Plants

If you’ve been searching for a plant to decorate a dark corner of your home, look no further than our

Winter Feature: Poppy

We love the poppy in all its forms… From the wavy stems topped with furry buds, to when the buds

Mary-Anne & Gerard’s Melbourne Bayside Wedding

Mary-Anne got ready for her big day surrounded by loved ones and beautiful blooms at her family home. The home

Four Reasons to Attend a Floral Workshop

Floral workshops are a wonderful way to enjoy nature’s offerings while expanding your skill set and socialising with likeminded flower

Six Seasonal Alternatives to Peonies

Peonies are without a doubt a favourite bloom in our store. The popular flower is requested all year round by

Autumn Flower Feature: Hyacinth

The hyacinth is a true winter bloom but are available in the commercial flower industry from autumn onwards so we’ve

Alethea & Tom’s Melbourne Wedding

Alethea & Tom were married high above the Melbourne streets at Candela Nuevo, an exclusive club in the heart of

Summer Feature Flower – Hippeastrum

Just in time for Christmas we are focussing on a festive favourite of ours! Hippeastrum are a stunning sculptural bloom

Natasha & Tom’s Melbourne City Wedding

Natasha and Tom had a traditional church ceremony followed by a reception at Alto, a stunning contemporary venue in Melbourne