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Our Blog

From behind-the-scenes beauty to seasonal elegance, our blog invites you into the heart of Victoria Whitelaw.

Florist in Brighton- Whitelaw

Autumn Feature Flower: Sunflower

Sunny and vibrant, sunflowers are the perfect flower to brighten anyone’s mood. The bold bloom comes in the common single-petalled

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Autumn flower workshops

Join us at our Autumn Flower School

Our new collection of Autumn flower workshops is guaranteed to inspire creativity as we bid farewell to summer. Autumn is

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Flower Guide

Summer Feature Flower: Giant Allium

The bold and structural shape of the giant allium flower gains a lot of interest in our store every summer.

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GEORGIA & AIDAN

Georgia & Aidan’s St Kilda Rooftop Wedding

Georgia & Aidan were married at St Ignatius church in Richmond, followed by a dreamy reception at St Kilda rooftop

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brighton victoria whitelaw

Coming soon to Brighton!

Our South Yarra flagship store is proud to announce we are opening a sister store at 15d Church st Brighton!

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Madeira Flowers, Gembrook Telopea (Waratah Speciosissima).

Spring Feature Flower: Waratah

The bold form and eye-catching colour of the waratah ensures its place as one of the best-known Australian native flowers.

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flowercrown2

Tips for Creating a DIY Spring Racing Floral Headpiece

With winter behind us and the beautiful spring flowers blooming, for us Melbourne residents that only means one thing: Spring

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ceremony

Where to spend your wedding flower budget for maximum impact

When deciding what direction you’d like to take with your wedding flowers and styling, it is easy to get swept

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feature

The Best Low Light Indoor Plants

If you’ve been searching for a plant to decorate a dark corner of your home, look no further than our

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Winter flower Poppy

Winter Feature: Poppy

We love the poppy in all its forms… From the wavy stems topped with furry buds, to when the buds

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beautiful blooms at her family home

Mary-Anne & Gerard’s Melbourne Bayside Wedding

Mary-Anne got ready for her big day surrounded by loved ones and beautiful blooms at her family home. The home

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melbourne flower classes

Four Reasons to Attend a Floral Workshop

Floral workshops are a wonderful way to enjoy nature’s offerings while expanding your skill set and socialising with likeminded flower

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peony

Six Seasonal Alternatives to Peonies

Peonies are without a doubt a favourite bloom in our store. The popular flower is requested all year round by

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Autumn flower

Autumn Flower Feature: Hyacinth

The hyacinth is a true winter bloom but are available in the commercial flower industry from autumn onwards so we’ve

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Wedding Florist Melbourne

Alethea & Tom’s Melbourne Wedding

Alethea & Tom were married high above the Melbourne streets at Candela Nuevo, an exclusive club in the heart of

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History of hippeastrum

Summer Feature Flower – Hippeastrum

Just in time for Christmas we are focussing on a festive favourite of ours! Hippeastrum are a stunning sculptural bloom

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natasha and toms wedding

Natasha & Tom’s Melbourne City Wedding

Natasha and Tom had a traditional church ceremony followed by a reception at Alto, a stunning contemporary venue in Melbourne

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Spring flower Snowball Viburnum

Spring Feature Flower: Snowball Viburnum

Also known as guelder rose, snowball viburnum is one of our favourite flowers of the season! It looks like pretty

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flower tips

Tips for choosing flowers for home

Like anything, choosing flowers to style at home or even to gift for a friend can be tricky if you

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winter flower

Winter Feature Flower: Blushing Bride

Blushing bride is a member of the protea family native to South Africa. Unlike the varieties of protea you may

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melbourne wedding

What to do if the wedding flowers you want are not in season

Sometimes you can have your heart set on a flower, and it is not in season, or perhaps it is

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Decorative floral arrangement in soft tones

Tips for making your flowers last longer

We all want our cut flowers to last as long as possible whether we have purchased a small bunch of

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Decorative floral arrangement in soft tones

5 Tips for choosing wedding flowers

We understand choosing your wedding flowers can be a daunting task. Maybe you don’t know your peonies from your poppies,

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Decorative floral arrangement in soft tones

Australian Native Flowers We Love

In recent years we have seen a trend in Australian native flowers being used in weddings, events and styling at

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How to care for dahlia

Autumn Feature Flower – Dahlia

Beautiful dahlias are a one of our all-time favourites blooms due to their versatility. There are a wide variety of

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Wedding Flower Costs

Lauren & Stuart: A Melbourne City Wedding

Lauren and Stuart held their wedding at the luxurious city hotel, Grand Hyatt Melbourne. Lauren looked stunning in an off

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How to style delphinium

Summer Feature Flower – Delphinium

Delphinium flowers are a summertime favourite of ours due to their large stature and pretty combination of blooms, buds and

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bridal flowers

Real Wedding: Clementine & Jack

Clementine and Jack chose to hold both their wedding ceremony and reception at the stunning Myer Mural Hall. The exquisite

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spring flowers

Spring Feature Flower – Lily of the Valley

Every year we eagerly await the arrival of lily of the valley towards the end of spring. This small but

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Decorative floral arrangement in soft tones

Locally Grown Flowers

When selecting flowers for your wedding, event, or even just your home, you will likely consider the colour, form, and

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Sweet Pea

Winter Flower Feature - Sweet Pea

There is no floral fragrance quite like that of the delicious sweet pea. The sweet scent combined with the vast

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Event Florist

Christine's 60th Birthday Flowers

Christine’s 60 th birthday party was hosted at the Water Rat Hotel in South Melbourne and was a celebration fit

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wedding in south yarra and flowers by victoria whitelaw

Lucy & Toni's Wedding

Lucy and Toni’s winter wedding at Matilda 159 was exactly as they envisioned – cosy, warm and intimate. They didn’t

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