The Quiet Elegance of Cotton Flower – Winter’s Most Timeless Bloom

There’s a gentle kind of beauty that only winter can bring – and the cotton flower is its perfect expression. With fluffy, cloud-like blooms perched atop tall, sculptural stems, this natural wond...

EOFY Floral Offers for Your Business

As the end of the financial year approaches, many businesses are taking the opportunity to plan, gift, and refresh their workspaces — and what better way to do so than with exquisite floral desig...

Double Tulips Melbourne – Market Pick of the Week

Double tulips in Melbourne are having their moment. This week’s Market Pick at Victoria Whitelaw celebrates the return of these lush, petal-packed blooms. Whether you’re gifting or decorating, th...

Winter is Here - And the Season’s Best Blooms are on their Way

As the cooler months settle in, we're embracing the beauty that winter promises. Soon, we’ll be welcoming garden favourites like hellebore, anemone, and violets, with their rich colours and delica...

Bloom, Bond, and Be Inspired: Why Your Next Corporate Event Should Be a Floral Workshop 

Looking for a unique and luxurious way to connect with your team, impress clients, or engage brand influencers in a truly unforgettable setting? Step away from the boardroom and into a space filled...

Charlotte & Tom’s Vogue-featured Wedding in Richmond

We are thrilled to share an unforgettable wedding, recently featured in the March issue of British Vogue - a testament to the beauty, elegance, and heartfelt emotion woven into every detail of Char...

Our Luxury Mother’s Day Gift Guide

As the days grow colder and the golden tones of autumn settle across Melbourne, we turn our thoughts to the most heartfelt occasion of the season — Mother’s Day. Whether it’s a gesture of love for ...

The True Heart of Motherhood: A Reflection by Victoria

As Mother’s Day draws near, I find myself reflecting on what it truly means to be a mother — and

Elegant Easter Gifts & Flowers to Celebrate the Season

Easter is a time of renewal, warmth, and thoughtful giving—and there’s no better way to express love and appreciation than

Behind the Blooms: Victoria Whitelaw Featured in Jellis Craig's 'Meet the Maker'

We’re thrilled to share that Victoria Whitelaw has been featured in Jellis Craig’s 'Meet the Maker' series—an inspiring editorial that

Mother’s Day, Why Flowers Make It Special

Mother’s Day - Sunday 11th May 2025 With Mother’s Day just around the corner here in Australia, there’s no better

Autumn Feature Flower: Pineapple Lily

As autumn’s warm hues take hold and the air turns crisp, we turn our attention to one of the season’s

Celebrate, Appreciate, and Inspire: Flowers for International Women’s Day

International Women’s Day (IWD), celebrated on March 8th, is a time to honour the achievements of women worldwide, recognise progress

Grace & Sean’s Vibrant Summer Wedding

Some weddings are simply unforgettable, and Grace and Sean’s summer celebration was one of them. A day filled with love,

What is Valentine's Day all about?

Valentine’s Day has long been synonymous with love, passion, and heartfelt gestures. Every year, on February 14th, millions around the world exchange tokens of affection—whether through handwritten...

Timeless Valentine’s Day Flowers: A Signature of Love and Refinement

Valentine’s Day is the perfect occasion to express your deepest affections. Nothing conveys the sentiment of love like a luxurious

Summer Feature Flower: Cosmos

As the summer sun graces our days with warmth and light, we celebrate one of the season's most charming and

Celebrate Lunar New Year with Exquisite Floral Arrangements

As we welcome the Lunar New Year , it’s time to celebrate with abundance, prosperity, and joy. At Victoria Whitelaw

The Language of Love: Valentine’s Day 2025

We are thrilled to introduce our exquisite 2025 Valentine’s Day collection. Featuring the seasons best blooms in a multitude of

Summer Wedding Flowers: Creating Magic with Seasonal Blooms

Summer Weddings Summer weddings are a celebration of nature's most glorious season, when gardens burst with colour and possibilities seem

We’re Back! Victoria Whitelaw South Yarra Store Reopens with Fresh Summer Blooms

After a much-deserved break, we are excited to announce that our South Yarra store and head office are officially open

Your Dream Wedding Flowers with Victoria Whitelaw Beautiful Flowers

Congratulations on your engagement! This exciting time in your life is filled with love, joy, and plenty of planning. One

Top Tips for Caring for Phalaenopsis Orchid Plants

Ensure longevity with our top tips for caring for phalaenopsis orchid plants The elegant phalaenopsis orchid plant is a staple

A Heartfelt Thank You & Holiday Hours Update

To our wonderful clients, As Christmas Eve is upon us, I find myself reflecting on the incredible year that was.

How to Choose the Perfect Graduation Flowers

Graduation is a monumental occasion that marks the end of one chapter and the beginning of another. Whether you're celebrating

Introducing Our New Christmas Floral Collection

The festive season is upon us, and we’re excited to unveil our stunning Christmas Floral Collection at Victoria Whitelaw Beautiful

Join Victoria Whitelaw's Floral Classes in Melbourne – Learn the Art of Flower Arranging!

We are absolutely thrilled to offer you the chance to learn the art of flower arranging with none other than

Peonies Are In Season – Don’t Miss Out on Their Beauty!

There’s a reason peonies are often called the “queen of flowers.” With their large, lush blooms and sweet fragrance, these

Traditional Christmas Decor Ideas for Classic & Timeless Style

Here at Victoria Whitelaw we are known for our elegant and timeless style, so it may come as no surprise

How to Decorate your Christmas Tree like a Professional

Here at Victoria Whitelaw we have decorated hundreds, if not thousands, of Christmas trees. Every year we transform our beautiful

Christmas Styling Tips from Victoria Whitelaw

Christmas Day is upon us but there is still time to infuse your home with impeccable festive style. Today we

Exciting News: We’ve Moved to a New Location in South Yarra!

We are thrilled to announce that our South Yarra store has relocated! You can now find us at our new

2024 Buttonhole Guide for Melbourne Spring Racing Carnival

You’d be forgiven for thinking that fashion at Melbourne’s Spring Racing Carnival is all about the ladies. The women of